Jennifer Brown

My background is in journalism and storytelling. I love talking to people about what they do, what gets them excited about their work and how they mentor and coach others to collaborate for success.

I am a communications professional with extensive experience creating engaging online and print content for a variety of B2B and consumer audiences. For more than seven years, I wrote about corporate law for Thomson Reuters focusing on large and mid-size company legal departments and the evolution of legal technology.

I have also written about and interviewed leaders in the enterprise technology, health care, education and cannabis sectors.

My expertise is in taking complex subject matter and translating it into easily understood content. I also have experience developing social media content across a variety of platforms to boost audience engagement.

Visit my LinkedIn page to learn more about my work experience.

My work

Legal Marketing

Practising law in the COVID-19 era
Almost overnight, a global pandemic prompted courts across Canada to shutter and law firms to empty, forcing many in the legal profession to change the way they practise law.

A picture’s worth: The return on investment in professional Professional photographers share their top tips on how to capture your best self (spoiler alert: it’s not a selfie)

Why you should be building your network and brand on Twitter
In the day-to-day running of your law practice, it may seem like you don’t have time to stop and take in what’s happening on social media. Do you view Twitter and LinkedIn as a rabbit hole you’d rather avoid?

Cannabis

Extraction Point: Market opportunities for Cannabis 2.0 and overcoming challenges ahead (Grow Opportunity Magazine)

Providing clarity in the cannabis sector (Canadian Lawyer InHouse )

Managing growth and change in-house (Canadian Lawyer InHouse)

Legal

Taking control of workflow: Resolver In-house team develops new app to handle matter requests (Thomson Reuters Legal Executive Institute)

Siemens Canada teams with a law firm to test-drive AI (Thomson Reuters Forum Magazine)

Canadian GCs form innovative paths (Thomson Reuters Forum Magazine)

Legal Ops takes the lead — BMO legal’s new COO sees a big opportunity for legal operations professionals (Thomson Reuters Forum Magazine)

Canadian In-house Spotlight: Litigation transforming in-house legal departments (Thomson Reuters Forum Magazine)

InHouse Legal Profile: Managing Risk at the Canadian Red Cross

 

 

Content Portfolio and Editorial Services from Jennifer Brown